Miller Rock the Boat is a brand activation where 3000 passengers get to party it up non-stop for 3 days on the high seas. Besides SAB Miller, NuMetro Cinemas and DSTV joined as lead sponsors. Each sponsor was given selected areas of the 13 storey cruise liner to which they could apply all their branding, with on-board competitions and give-aways. Design elements included -
Elevator door and stairwell branding,
200m of non repeated banner signage,
T-shirts
DSTV Comedy club T-shirts
Welcome Mats outside cabin doors,
'Do not disturb' door hangers complete with Post-it pads & pens,
Other design collateral included:
Redesigning the ships bar menus, Pre-boarding info booklets, branded plastic ticket holders,
10M Miller branded 'red carpet', Towels, bar mats, gobos, stickers, umbrellas, table cloths, print ads in FHM, vouchers, e-mailers and sponsorship documents
No comments:
Post a Comment