Brand Activation: Cell C

Award-winning brand activation that took the country by storm; Cell C's national 'Tell Someone' campaign took to the streets, taxi ranks, cinemas, hotspots, shopping centres, nightclubs, petrol stations & beaches.

Voted best summer campaign and won UNPLUGGED a Loerie Award for best brand activation.

'Baywatch' Nuns strip down to their bikinis on beaches

Japanese tourists invade cinemas in a frenzy of photography

Male Stiletto Speed Training in hotspots and restaurants near you

Drag Queens take a road trip in branded limo and trailer to break down at petrol stations

When the Easter bunny steals all Santa's clothes all hell breaks loose in shopping centres

 With 1237 activations simultaneously nationwide over 3 weeks

There were spontaneous pillow fights in shopping malls - as well as flash mob clothes swapping,

Synchronised air swimming, Limo taxis, 'Who murdered the Easter bunny?' CSI investigation,

C-horse racing and Queue aerobics (while standing in those long lines)

There were even night clubbing pensioners with their zimmerframes

And on Christmas morning spontaneous Christmas trees dripping with toys and sweets

at Children's hospitals and parks