Wall to wall

I was asked to take all my presentation drawings over the last 8 years and design them into a duplicate-free wallpaper design for UNPLUGGED communication. Here's the end result.

Cell C 'Horror Cafe'

This was a national road show, aimed at the retail sector. The Client originally wanted a carnival, we said "Or you could have a 1950's B-Grade Monster Sci-Fi Event", amazingly - they signed it off.

The invitations went out...

...and on arrival, instead of a red carpet, guests lined up on red circles on the floor, under a stretched tunnel onto which the clients adverts and messaging were projected.

Once at the front doors (5m high split screens), entry could only be gained by

getting past the host and hostess of the evening.

And that proved to be no easy task.

After going through 2 sets of doors, flanked with giant fabric flames, 

the guests found themselves in a world of absolute wonder

Banners were designed 5 meters high...

... Children of the popcorn boxes

'When things go crunch in the night - Tell someone'

amongst the designer details were coasters...

...and a range of toilet signage

And what would an event be with free ' I lived to tell someone' T-shirts

It was an event that will be remembered for a very long time to come.

You are cordially invited

Invitation design is usually the first element to reach your guests and its important to create a sense of excitement around the upcoming event as well as to inform them of exactly what to expect.

Winning the pitch

When Hollard said they wanted to throw a year end event in the Coca Cola Dome, with an award ceremony, a dinner and an after party - we all got excited. Then we found out that the theme was a Burlesque travelling circus - and I went into overdrive.

Here are some of the presentation boards:

Virgin Fashion Week

We were asked to activate Virgin's Fashion Week in a way that would reach everyone, showcase local designers, create awareness with a sense of fun, and, of course - not cost too much.

The solution: create shopping bags with designer labels that we changed to suit the local market.

Brand Activation: Cell C

Award-winning brand activation that took the country by storm; Cell C's national 'Tell Someone' campaign took to the streets, taxi ranks, cinemas, hotspots, shopping centres, nightclubs, petrol stations & beaches.

Voted best summer campaign and won UNPLUGGED a Loerie Award for best brand activation.

'Baywatch' Nuns strip down to their bikinis on beaches

Japanese tourists invade cinemas in a frenzy of photography

Male Stiletto Speed Training in hotspots and restaurants near you

Drag Queens take a road trip in branded limo and trailer to break down at petrol stations

When the Easter bunny steals all Santa's clothes all hell breaks loose in shopping centres

 With 1237 activations simultaneously nationwide over 3 weeks

There were spontaneous pillow fights in shopping malls - as well as flash mob clothes swapping,

Synchronised air swimming, Limo taxis, 'Who murdered the Easter bunny?' CSI investigation,

C-horse racing and Queue aerobics (while standing in those long lines)

There were even night clubbing pensioners with their zimmerframes

And on Christmas morning spontaneous Christmas trees dripping with toys and sweets

at Children's hospitals and parks

Launching The Michelangelo Towers

The core concept behind the launch of the luxury shopping and apartment block in Sandton, was Michelangelo's DAVID.

All design elements around this launch were to feature the statue of David in some form or another. The creative and design side of this brief included numerous pre-launch business breakfasts and lunches, artists workshops, street pole ads, invitations and decor.