Wednesday, February 23, 2011

Cell C 'Horror Cafe'



This was a national road show, aimed at the retail sector. The Client originally wanted a carnival, we said "Or you could have a 1950's B-Grade Monster Sci-Fi Event", amazingly - they signed it off.



The invitations went out...



...and on arrival, instead of a red carpet, guests lined up on red circles on the floor, under a stretched tunnel onto which the clients adverts and messaging were projected.


Once at the front doors (5m high split screens), entry could only be gained by
getting past the host and hostess of the evening.
And that proved to be no easy task.



After going through 2 sets of doors, flanked with giant fabric flames, 
the guests found themselves in a world of absolute wonder








Banners were designed 5 meters high...


... Children of the popcorn boxes
'When things go crunch in the night - Tell someone'


amongst the designer details were coasters...


...and a range of toilet signage




And what would an event be with free ' I lived to tell someone' T-shirts






It was an event that will be remembered for a very long time to come.









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